The South Korean firm that excels within the passenger automotive market has regrouped for a renewed assault on the Australian truck purchaser – Report by Dave Whyte and Chris Mullett.
It by no means ceases to amaze me what number of producers desire a piece of the Australian truck market. Given the restricted variety of vans bought throughout many various weight segments, the variety of gamers within the area is exceptional. Simply as exceptional is the variety of new entries into the market. Most of those now come from Asia or India, with Nice Wall, JAC, JMC and Mahindra coming to thoughts. A current announcement from Hyundai Business Autos Australia (HCVA) heralded the re-arrival of Hyundai within the light-truck race, and the promise of a heavy-duty mannequin on our shores subsequent yr.Australians are not any strangers to the xe tai gan cau mpc, with the Korean producer having cast an enviable fame, and gained huge market share, within the passenger automotive market over current years. These of you with reminiscence will even keep in mind Hyundai vans being out there right here for a brief interval many moons in the past, earlier than Hyundai Motor Firm Australia (HMCA) dropped the light-truck vary, and centered its efforts on promoting the automotive and light-van merchandise which have confirmed so well-liked.
Whereas HMCA was promoting these gentle vans in Australia, the Peninsula Motor Group, below the steering of Dilip Kumar, was the very best performing dealership in Australia for Hyundai vans. It appears becoming then, that the Peninsular Motor Group ought to tackle the import and distribution of the present mannequin Hyundai vans by way of a newly fashioned subsidiary, Hyundai Business Autos Australia (HCVA). HCVA has an settlement with Hyundai in South Korea, and can act as an agent, importing, promoting and supporting Hyundai’s gentle and heavy-duty truck merchandise.
The issue with most of the newer manufacturers to the native market comes within the type of product assist, as many value savvy consumers have learnt, with servicing and spare components seemingly being missed by importers. The HCVA deal appears to be slightly totally different although, with dealerships across the nation approaching board earlier than the product hits our shores, and the promise of nationwide assist for the brand new merchandise coming into the nation.
On the current announcement of the brand new settlement, Dilip Kumar, managing director of HCVA, described the occasion as, “A historic day for HCVA and the Peninsula Motor Group”. He continued, saying, “Alternatives to safe a significant and nicely revered model comparable to Hyundai are very uncommon, and extremely wanted. The Peninsula Motor Group has been a Hyundai vendor since 2008, and, as such, we’re conscious of the esteem and recognition of the model with Australian consumers. So when the industrial car distributorship turned out there, we instantly registered our eager curiosity in securing it”.
Having secured the rights to distribute Hyundai industrial automobiles in Australia, the emphasis then turned to selecting which merchandise can be introduced into the nation, and provided to Australian consumers.
“Whereas we had sampled the product vary on a number of events in Korea as a part of our negotiations, it was time to place every car below the microscope, and choose the absolute best specs to go well with Australian consumers,” Mr. Kumar mentioned.
“As soon as we had a product line-up secured, we spent many months visiting current and new sellers, to element our imaginative and prescient and long-term dedication. That dedication included the constructing of a brand new headquarters for HCVA, which incorporates coaching amenities, workplaces for administration, gross sales and advertising and marketing personnel, and a distribution centre.
“As you’ll be able to think about, this isn’t an affordable train,” Mr. Kumar mentioned. “We’ve dedicated to this enterprise for the long run”.
HCVA basic supervisor, Anthony Hulme, was readily available to element the preliminary product providing from HCVA, which incorporates three fundamental fashions out there with various wheelbases.